Page 23 - Fall 2014 World of Welding

hiwt@welding.org HOBART INSTITUTE OF WELDING TECHNOLOGY

THE 2014 AWS WELDING EDUCATION, SKILLS, AND
CERTIFICATION CONFERENCE

By: Kevin Trick
Marketing / Career Representative
Hobart Institute of Welding Technology

On July 25th, 2014 Scott Mazzulla, President/CEO
of Hobart Institute of Welding Technology was
invited by the American Welding Society to speak
at their Welding Education, Skills, and Certification
Conference in regards to the perspective of HIWT and
its role in the industry. The event was held at Ivy Tech
Community College, Indianapolis, from July 23rd to
July 25th.

Scott covered several topics including certifications,
updating curriculum, planning, post-secondary
education, training/hiring veterans, and the reasons
for HIWT’s success. His presentation sparked
several questions and key discussion topics including Scott Mazzulla makes presentation to conference participants.
the success of HIWT, welder certifications, HIWT
graduates’ earning power, and inspector classes and
certification.

Scott was asked about the role of HIWT in the industry
and how it creates awareness.

He replied, “Building alliances with organizations
across the nation has become a catalyst in creating
awareness and building relationships.” NEW LOGO AND TAGLINE UNVEILED

Scott also noted that 100% of curriculum has been MIAMI, Fla., July 24, 2014 – The American Welding Society
upgraded to DVD programs and we are now shooting (AWS) has unveiled a new logo and tagline – “Inspiring the World
everything using high definition technology. He had Forward” - as part of the first phase of re-branding for the orga-
also mentioned the potential of streaming curriculum nization.
subscriptions in the future via Internet. The new logo reflects a contemporary interpretation of the estab-
lished AWS diamond insignia with modernized font and beveled
As president of one of welding’s foremost education metal elements. The tagline, “Inspiring the World Forward” fo-
facilities, Scott was humbled to be invited to speak cuses on AWS’s goal to enhance the industry’s stability, strength
at this event. The excitement in the future growth and future.
of HIWT and in the welding industry was clearly As part of a comprehensive re-branding effort, the new logo and
displayed by him and all participants. To sustain a tagline will assist the service driven organization in communi-
healthy and thriving welding industry future, we cating about the future of welding as a high-tech, highly-skilled
must all collaborate and plan to get youth involved in industry. The new brand identity will be rolled out slowly and
becoming the next generation of the welding industry. introduced in all of the American Welding Society’s communica-
tions and marketing materials. A new AWS website will also be
unveiled later this year, marking the second phase of the organiza-
tion’s rebranding strategy.

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