Page 23 - HIWT Winter 2013 World of Welding

hiwt@welding.org HOBART INSTITUTE OF WELDING TECHNOLOGY

NEW RELEASE!

THE WELDING BUSINESS OWNER’S HANDBOOK

HOW TO START, ESTABLISH AND GROW A WELDING OR mANUFACTURING BUSINESS

In his recently published book, David Zielinski is sharing
information that is not often discussed in this format and few,
if any, texts have been written on the subjects he has selected.
The book is very thorough and is a combination of business
planning, sales techniques, marketing and mental exercises to
encourage people to consider new opportunities that they can
create in the welding and manufacturing industries.
Highlights include:
• How you can become self-employed for an
investment of less than $1000
• How to start a shop or manufacturing plant without
buying equipment
• How and where to find government contracting
opportunities at various government levels
• How and where to find subcontracting opportunities
from major corporations
• Detailed lists of business ideas and alternative ideas
that have little competition
• How to get free government help

According to Mr. Zielinski, owner of www.GoWelding.org,
“Unlike most books about business, this one is not sugar-
coated.”

Some of the chapter topics are:
• Are you ready to start a welding, fabrication or
manufacturing business?
• Legal advice for the business owner
• Analyzing your market, strategic planning,
competition and chances of success
• Deciding on the type of business that you wish to
build and understanding your future market “The goal of this book is to teach the welder how to think and
• Marketing focus for your business act like a business owner,” says Zielinski. “It is a blueprint
• Networking for contracts – the ultimate marketing covering every area of building a business in a competitive
tool environment.”
• Getting your foot in the door
• Finding and securing federal, state, county and local Links to various useful website are sprinkled liberally
municipality contracts throughout the book that provides real-life, hands-on
• What kind of business do you plan to be in information from a welder’s point of view!
• Niche welding businesses, manufacturing shop ideas,
industries and suggestions The paperback book retails at $99 and is available from Hobart
• Business plans and why you need one Institute bookstore at 1-800-332-9448, ext. 5433 or from
• Hiring help and expanding your business Amazon (Click here).
• Resources to help your business

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