Page 3 - HIWT Fall 2016 World of Welding

August 2016

Value Proposition

Companies will generally ask or should ask “why do our customers buy from us?” There can be
multiple reasons, however a reason should be consolidated into a value proposition message
and then marketed.
The term “VALUE” says all you need to know to understand the meaning. Two key translations
to the definition are:

1) “Value proposition is a promise of value to be delivered and acknowledged and a
belief from the customer that value will be delivered and experienced.”

2) “(in marketing) an innovation, service, or feature intended to make a company or
product attractive to customers.”

So at HIWT we ask “Why do so many students attend Hobart Institute of Welding Technology?”

All business have a value proposition and welding schools are no different. A welding school’s
value proposition can look like this:
By Scott A. Mazzulla, President
Hobart Institute of Welding Technology
“Enter a career industry that has
sustaining opportunities for many years.”

Careers, jobs, solid wages and continued opportunities are some of the core reasons students go to welding schools. AWS has recently
stated that by the year 2025 the shortage of welders will reach 400,000. For any individuals looking to enter the welding industry that
statistic has incredible value.

Here at HIWT it is a given that our students will get a great education and acquire great skills in all welding processes. This has been the
core of our success since 1930 and training well over 100,000 welders. However, beyond that is the reason they attend HIWT. HIWT like
many great welding schools is a
foundation and gateway for them
to enter the welding industry. This
gateway leads to an incredible
amount of opportunities, like
400,000 opportunities! With the
amount of welder shortage and high
demand, any individual wanting
to enter the welding industry
would certainly have the value of
sustaining opportunities for many
years.

HIWT is committed to career
resources for our students to make
sure the value proposition is front
and center to visitors, students and
alumnus on our campus.

, dedicated to welding careers. Located on
echnology- Student Resource Center
elding T
Hobart Institute of W
Hobart Institute of Welding Technology- Student Resource Center, dedicated to welding careers. Located on
the HIWT Campus.
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